STAR World Sets A New Benchmark

Creates a new milestone, garnering 10.12 GRPs in Week 51 - the highest rating for an English GEC since 2008

BestMediaInfo Bureau | Delhi | December 28, 2010

Turning a new leaf in the English Entertainment space, STAR World, India's leading English GEC emerges a clear winner with an unprecedented 10.12 GRPs according to the latest TAM data. This is the highest rating recorded in the English General Entertainment & lifestyle channel category since 2008. Consolidating its leadership position, STAR World also continues to stay at no.1 position for the 7th week in a row, with a channel share of 0.29%.

It also emerged that the Priyanka-Shahid episode of Koffee With Karan was among the most watched episodes of this season making Koffee with Karan, the top-notch show across English GECs. Following close on its heels is MasterChef Australia in the 6 p.m. slot which emerges as a leader in the weekday comparisons.

Info@BestMediaInfo.com

Info@BestMediaInfo.com