Launches a TVC highlighting ownership experience in a never-seen-before manner; watch the TVC here.
Hitesh Ranot | Delhi | December 28, 2010
Through yet another easy-to-recall campaign, R K SWAMY BBDO, the creative agency for Lloyd, has conceptualized and created the ‘Pride’ campaign for Fedders Lloyd.
The TVC by R K SWAMY BBDO, Delhi, has not only challenged the prevalent communication approach, but also carved its own niche by highlighting ownership experience in a never-seen-before manner.
Moustaches have long been held an important place in Indian culture, seen as a potent symbol of honour and pride. The TVC takes this aspect of our culture and represents it in a delightful manner by associating it with the brand’s core promise – ‘Pride comes standard with Lloyd’. The campaign is currently running on television channels across the country.
Nipun Singhal, President of Fedders Lloyd explains, “The single-minded objective for initiating this TVC was to deliver the core message in an interesting and memorable way. Besides, we wanted to do something truly innovative and ‘unexpected’ in the category.”
Speaking about the campaign, Sunil Kukreti, Senior Partner - R K SWAMY BBDO, Delhi said, ““The brief from the Client was clear - break the pattern and redefine an existing norm and do this for Lloyd. The TVC has already created a buzz in the market and delivered results for Lloyd through recall and image building.
The TVC was directed by Pradeep Sarkar of Parineeta and Lafangey Parindey fame and the cast included Mahesh Thakur (TV & Bollywood star) and Suchitra Pillai (actress, model, anchor and VJ).