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Publicis Capital Wins Creative Duties For Cleartrip

First big win for the agency after the JV was formed; gets the mandate after a multi-agency pitch.

BestMediaInfo Bureau | Delhi | December 13, 2010

Cleartrip, one of the largest online travel portals in the country has assigned the mandate of the advertising business to Publicis Capital after a multi-agency pitch.

Madan Mohan, Executive Vice President, Publicis Capital, Mumbai said, “This is a prestigious win and also an extremely challenging one. The challenge was to change the conversations while keeping in mind that the category is driven by price. We are extremely happy to partner Cleartrip in its future journey. This win is the culmination of the passion and the talent of the team at Publicis Capital”.

Niraj Seth, Chief Marketing Officer of Cleartrip led this appointment. He explains “We were looking for a partner who is passionate to think out of the box and connect our brand to consumer hearts, taking it to the next level of consumer engagement. Publicis Capital’s pitch clearly showcased the DNA it had to translate the vision of our brand. The team is outstanding and we are delighted to have them on board as partners"

Emmanuel Upputuru, National Creative Director of Publicis Capital adds "Our teams in Mumbai and Delhi have made us proud by winning this account. I have worked with Niraj Seth before and I know how high he sets the standards. I am pretty excited and we have great expectations from this partnership.”

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