He comes in here from Dentsu Marcom; to head the planning team of Cheil Worldwide SW Asia in India.
Hitesh Ranot | Delhi | December 10, 2010
"Nareshâs experience, depth of consumer knowledge and approach to planning will serve Cheil well. Naresh has many accolades under his belt. I am delighted to have him on board," said Alok Agrawal.
Gupta who has been in the industry for almost two decades, is a seasoned researcher, marketer and planner who cut his teeth at SAMIR way back in 1998. Since then he has worked on brands across almost every category. Career brands include Nestle, HP, Garnier, Fidelity, Beam Brands, Honda Cars, Honda Motorcycles, Canon, ICICI Direct, Infosys, UB Group, Suzlon, Vimal, Samsung, Hyundai, Incredible India, India Shining, Deutsche Bank, amongst others. Prior to joining Cheil, Gupta was Director Strategic Planning at Dentsu Marcon India.
Apart from being an avid blogger and social commentator, Gupta has won numerous awards and accolades for his work, most notable being the Euro Effie for Incredible India and the Asian Brand Marketing Effectiveness Award for Samsung Cup.
Confirming the appointment, Naresh Gupta said, âThere is a new model of communication companies that is emerging in India. They are holistic in their approach and with a greater degree of integration across disciplines. Cheil is leading this change. It is a great opportunity to be in Cheil at this time and drive the changeâ