Except Punjab Kesri all top Hindi dailies register growth.
Rajat Arora | Delhi | December 2, 2010
The third quarter of Indian Readership Survey 2010 could be called as the golden quarter for vernacular publications as 9 out of top 10 Hindi dailies have registered growth in their readership. The only Hindi daily Punjab Kesri as lost some readers in IRS Q3 2010. The third edition of IRS quarterly data also indicates a growth in overall readership of vernacular publications.
Country’s No. 1 Hindi daily ‘Dainik Jagran’ has recorded a marginal growth 25,000 readers in the third quarter of IRS 2010 as compared to the previous quarter. The daily had lost 4 lakh readers in IRS Q2 2010. Its average issue readership now stands at 1,59,50,000 in current survey which was 1,59,25,000 in IRS Q2 2010 and 1.63 crore in Q1 2010. Dainik Jagran had gained 2 lakh readers in the first quarter of IRS 2010.
At second spot, ‘Dainik Bhaskar’ has registered a considerable growth and added 1,85,000 readers to its AIR in this quarter. It has registered the AIR of 1,34,88,000 in IRS Q3 2010 as compared to 1,33,03,000 in the previous quarter. Dainik Bhasker Group’s flagship publication had maintained the status quo in second quarter while it added 4.5 lakh reader in first quarter of IRS 2010.
Hindi daily ‘Hindustan’ has become unstoppable and growing at high rates. The No.3 Hindi daily of the country has added 6.96 lakh readers in the current quarter. Further strengthening its position at No.3, Its AIR now stands at 1,08,39,000 which was 1,01,43,000 in the previous quarter. The Hindi daily from Hindustan Media Ventures had added 2 lakh readers in IRS Q2 2010 and 5.78 lakh readers in IRS Q1 2010.
The continued efforts and good performance in Western Uttar Pradesh are working well for ‘Amar Ujala’ in this quarter. The No.4 Hindi daily of the country has registered huge growth and added 1,66,000 readers in IRS Q3 2010. Its current AIR stands at 85.83 lakh as compared to 84.17 lakh in IRS Q2 2010.
At No.5 position, Hindi daily ‘Rajasthan Patrika’ has once again registered remarkable growth and added 3.17 lakh readers in the third quarter of 2010. Its current AIR stands at 72.17 lakh as compared to 69 lakh in IRS Q2 2010. Rajasthan Patrika had recorded growth in IRS Q2 2010 also by adding 2.15 lakh readers as compared to its previous survey.
Although ‘Punjab Kesri’ is holding the No. 6 position firmly, it is the only Hindi daily among top 10 dailies to lose readers in this quarter. It has recorded marginal decline and lost 62,000 readers in IRS Q3 2010. Its AIR now stands at 34.99 lakh as compared to 35.61 lakh in IRS Q2 2010. Punjab Kesri had added 35,000 readers in IRS Q2 2010 and 1 lakh readers in the first quarter.
‘Navbharat Times’ has maintained the status quo being at No.7. By adding 57,000 readers, its AIR now stands at 25.32 lakh as compared to 24.75 lakh in IRS Q2 2010. The Times of India Group’s flagship Hindi daily had registered 4.5% growth in IRS Q1 2010 as compared to its last survey.
‘Nai Dunia’ has further consolidated its position at No.8 by adding 1.46 lakh readers in this quarter. The daily had jumped to 8th spot by adding 1.38 lakh readers in the previous quarter. Nai Dunia has registered AIR of 15.54 lakh in IRS Q3 2010 as compared to 14.08 lakh in previous quarter. In Q1 2010 also, Nai Dunia had registered 7% growth.
Jharkhand’s leading Hindi daily ‘Prabhat Khabar’ has also registered huge growth in this quarter to take its AIR at 14.65 lakh as compared to 13.46 in IRS Q2 2010. The daily has also gone up one position to get the 9th spot.
‘Haribhomi’ returns to the list of top 10 Hindi dailies by adding 1.44 lakh readers. The paper is at no 10 position. Its current AIR stands at 14.58 Lakhs as compared to 13.14 in last quarter.
heartful congratulation to jagran but need to maintain growth comparison of others