6 out of top 10 magazines register growth; only one change is top 10 positions.
Rajat Arora | Delhi | December 3, 2010
The Indian Readership Survey findings in third quarter of 2010 show mix results for English magazines in the country. While 6 out of top 10 magazines have registered some growth, there has been only one change is positions where Business Today has outperformed Stardust with its continued growth.
According to the latest Indian Readership Survey (IRS) data, country’s No.1 English weekly magazine ‘India Today’ has again gained 9000 readers. Its current AIR stands at 17.80 lakh as compared to 17.71 lakh in Q2 2010. In second quarter of IRS 2010, India today lost 17000 readers and 90,000 readers in first quarter of IRS 2010.
At 2nd position, English Monthly ‘Readers Digest’ has again registered a sharp decline in its readership by losing 83000 readers. Its current AIR stands at 10.68 lakh as compared to 11.51 lakh in the last survey. In Q2 also Readers Digest lost 1.19 lakh readers.
Another English monthly ‘General Knowledge Today’ has also lost 10,000 readers but retained its 3rd spot in the country. It has registered AIR of 9.53 lakh in current survey as compared to 9.63 lakh in IRS Q2 2010. The magazine had lost 36,000 readers in the second quarter of survey.
By gaining some readers in third quarter of IRS 2010, the educational English monthly magazine ‘Competition Success Review’ has managed to retain its 4th spot. It has added 20,000 readers in this quarter to take its AIR to 7.07 lakh in current survey as compared to 6.87 lakh in IRS Q2 2010. CSR had registered a marginal loss of 1,000 readers in previous quarter.
After losing heavily in 2nd quarter of IRS 2010, English weekly magazine ‘Outlook’ has managed to add some readers in this quarter. By adding merely 5,000 readers in IRS Q3 2010, Outlook now has an AIR of 4.58 lakh as compared to 4.53 lakh in previous quarter. It had lost 43,000 readers in Q2 2010 survey findings.
At No. 6 is English monthly ‘Wisdom’ with 4.29 lakh of AIR in the third quarter which has gained 7,000 readers as compared to the last survey. It had registered marginal growth in IRS Q2 2010 also by adding 2,000 readers.
Bollywood’s fortnightly magazine ‘Filmfare’ has seen a marginal decline in the current quarter and lost 6,000 readers. Its current AIR stands at 3.69 lakh as compared to 3.75 lakh in IRS Q2 2010. The magazine had lost 14,000 readers last quarter also.
Jumping one position up, new No.8 English magazine of the country is business fortnightly ‘Business Today’ which has registered huge growth in this quarter by adding 24,000 readers. Its current AIR stands at 3.62 lakh as compared to 3.38 lakh in IRS Q2 2010. The magazine added 13,000 readers in last survey.
Losing its eighth position to Business Today is the B-town magazine ‘Stardust’ which as seen decline again in this quarter. Stardust has lost 17,000 readers to come down at 9th spot. Its current AIR now stands at 3.47 lakh as compared to 3.64 lakh in IRS Q2 2010. Stardust had lost 6,000 readers in last survey.
At No.10 position is fortnightly magazine for women ‘Femina’ which has registered marginal growth and added just 5,000 readers in the third quarter of IRS 2010. Its current AIR stands at 3.29 lakh as compared to 3.24 lakh in the last survey findings.