IRS Q3 2010: Top 10 Dailies In Punjab

Not much green for top dailies in Punjab; Dainik Bhaskar leaves Jainik Jagran behind.

Rajat Arora | Delhi | December 9, 2010

Punjab is led by Punjabi daily Ajit which has managed to retain its readers in this quarter. Its AIR stands at 11.26 lakh in IRS Q3 2010 as compared to 11.25 lakh in the last survey.

Like previous quarter, Punjab Kesri remains to be No.2 daily in the state. After losing 22,000 readers in IRS Q3 2010, its AIR now stands at 10.78 lakh as compared to 11 lakh in last survey.

The third spot in the state is held by another Punjabi daily Jag Bani which has lost some share in this quarter. It has recorded an AIR of 9.91 lakh in IRS Q3 2010 as compared to 10.18 lakh in previous quarter.

The new No.4 daily in Punjab is Dainik Bhaskar which has replaced Dainik Jagran. After losing readers continuously in last 2 rounds, the paper has registered some growth this quarter. Its current AIR now stands at 8.10 lakh as compared to 7.73 lakh in the last survey.

Dainik Jagran is continuously losing its ground in the state and current quarter seems to be worst for the world's largest read daily. It has recorded an AIR of 8.02 lakh in IRS Q3 2010 as compared to 8.91 lakh in Q2, 9.58 lakh in Q1 and 9.69 lakh in IRS R2 2009.

English daily The Tribune holds the 6^th spot in its home state Punjab. The Tribune has recorded an AIR of 3.06 lakh in IRS Q3 2010 as compared to 3.28 lakh in previous quarter.

Punjabi daily, Punjabi Tribune at No.7 has also seen a decline by 11% in the third quarter of IRS 2010. It has recorded an AIR of 2.53 lakh in Q3 as compared to 2.84 lakh in Q2.

English daily Hindustan Times has registered a slight growth to take its AIR to 1.41 lakh in IRS Q3 2010 as compared to 1.37 lakh in last survey.

Hindi daily Amar Ujala has taken a sharp dip by 21% over the past quarter and now its AIR stands at 1.24 lakh as compared to 1.56 lakh in previous quarter.

The 10^th spot is held by Hindi daily Dainik Tribune which has recorded an AIR of 56,000 in IRS Q3 2010.

Rajat.Arora@BestMediaInfo.com

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