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Digital Direction Bags Digital Account For Speciality Restaurants

It is a mid-size account.

BestMediaInfo Bureau | Delhi | December 17, 2010

Digital Direction, a strategic digital media service offering from Media Direction, part of R K SWAMY MEDIA GROUP has acquired the digital account of Speciality Restaurants (P) Ltd, India’s largest chain of stand-alone fine dining restaurants.

Mainland China with 30 outlets is the flagship brand of the group (others include Oh! Calcutta, Sigree, Haka, Flame & Grill, Machaan, Kibbeh, Mostly Kababs, Just Biryani and Sweet Bengal), with 70 outlets across the country.

Digital Direction’s client roster includes Siemens, Raymond, Pedigree and LIC, among other national clients. Media Direction has been in business for almost 15 years and from that time it has grown to become a formidable agency handling a portfolio of more than 75 brands across the country.

Digital Direction and Media Direction are part of R K SWAMY HANSA, a leading Marketing Communications and Services Group, serving over 150 leading companies in India and the USA. With around 1100+ professionals, the Group offers Creative and Media services, Marketing Research, Public Relations, Events and Activation, Healthcare Communication, Social & Rural Communication and Direct/CRM & Advanced Analytics.

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