Creative Pitch Called For Incredible India
The pitch opens after 2 years; almost all mainline agencies preparing for the empanelment.
Hitesh Ranot | Delhi | December 23, 2010
It is learnt from the sources that Ministry of Tourism has called for creative pitch for Incredible India campaign on its five accounts. In a bid to take the TV and Print campaign into next phase, Ministry has invited the agencies after 2 years. The creative pitch is for the 2011-2012 and the deadline for submission of ideas is 28th December, 2010.
Sources within various agencies reveal that the preparation to grab the prestigious account is on full swing and almost all mainline agencies in the country are participating into the pitch.
There were 15 creative agencies empanelled in 2008 for Incredible India's global campaign which include Crayons Advertising, Mudra Communications, Lowe Lintas, Contract Advertising, Wieden+Kennedy, Dentsu Marcom, TBWA\India, Mercantile Advertising, Stark Communications, Critique, Quantum, Basic Four, FS Advertising, IBD India and India Tourism Development Corporation's creative wing. The ad spends were then estimated to be more than Rs 120 crore for the global campaign.
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