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Bloomberg UTV Forms Strategic Alliance With IIM Calcutta

Winner of The Pitch to be mentored by IIM-C for a year; ties up for annual fest of IIM-C for The Assignment.

BestMediaInfo Bureau | Delhi | December 22, 2010

Celebrating the success of their on-going business reality shows – ‘The PITCH’ and ‘The Assignment’ and taking it a step further, Bloomberg UTV, India's premiere business news channel, has announced its association with Indian Institute of Management – Calcutta (IIM-C). Incidentally, IIM-C, the first IIM, has entered its 50th year on November 14, 2010 and has started celebrating its Golden Jubilee. This association entitles the winner of THE PITCH with an opportunity of a lifetime to be mentored at IIM-C for a period of one year.

‘THE PITCH’, being the first of its kind business reality show, saw some of the most prominent business leaders like Rahul Bajaj, Kishore Biyani, Naina Lal Kidwai and N Damodaran amongst others, across varied industries analyzing and guiding the aspiring entrepreneurs set out to prove their mettle. A robust mentorship program has been designed and conceptualized by IIM-C exclusively for the winner of ‘THE PITCH’, enabling the aspirant to execute his/her business idea successfully. The institute will guide and mentor the winner thereafter for a period of one year to further enhance his/her business acumen.

Intaglio, IIM-C’s annual international B-school meet, attracts the brightest business minds from India and abroad thereby providing a platform to the participants to brainstorm, express and fulfill their quest for excellence. Intaglio 2011 is special as it is an important feature of the Golden Jubilee celebrations of the Institute Moving ahead, Bloomberg UTV will raise the bar by challenging the participants of Intaglio to attempt The Assignment!

Commenting on this initiative, Dr. Sougata Ray, Dean and Professor of Strategic Management, IIM-C said, “IIM Calcutta does not want to miss out any opportunity to nurture entrepreneurial spirit among young Indians. We are very happy to be associated with a progressive business news channel like Bloomberg UTV. ‘THE PITCH’ is a unique concept and we are glad to provide the guidance and support to an aspiring entrepreneur towards a successful future”

Expressing his thoughts on this association, Deepak Lamba, Business Head, Bloomberg UTV said “Associating with a premium institute like IIM-C is a proud moment for us. THE PITCH witnessed an involvement of laudable business icons across diverse industries and we thought of culminating the series by giving the winner not just the winning amount but also an opportunity to gain the best of knowledge from a distinguished institute. Initiatives like these will continue to strive towards strengthening our innovative programming and delivering our promise of being a Blunt. And Sharp business news channel.”

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