BIG FM Hosts Greenathon In 45 cities across India

A month long campaign promoting the use of bicycles over other vehicles as being environment friendly

BestMediaInfo Bureau | Delhi | December 6, 2010

92.7 BIG FM and AVON Cycles are all set to attempt the biggest ever Greenathon: AVON BIG GREENATHON. The Greenathon will engage the citizens of India to one unique pledge to cycle to work at least once in a week. The Radio Station – BIG FM has crafted AVON BIG Greenathon for all its 45 stations throughout the country. At Chandigarh, the AVON BIG Greenathon is all set to happen on 6^th of December at Sarovar Path RJ Anubhav will lead the AVON BIG Greenathon along with prominent sports person and bureaucrats of the city. The initiative has been crafted for a better and greener tomorrow. The AVON BIG Greenathon will be flagged off by government dignitaries and sports persons on Monday. Soon after the Greenathon, one lucky listener would be selected and would stand to win an AVON JOCKEY bicycle! - autographed by the RJ.

As the Greenathon starts, the morning RJ had promised its listeners that once a week he will cycle to work. Through the activity promotion the BIG FM team will encourage the residents to use their bicycle at least once a week. The RJ's will motivate the listeners to support the cause by sending support messages and by adopting the habit of cycling. BIG FM has already started the promotion of the activity and is using various platforms to promote the same.

Speaking about AVON BIG GREENATHON, Sukhdeep Sohal, Cluster Head, Punjab, 92.7 BIG FM, said, “AVON BIG Greenathon will give a chance to contribute for greener future. The morning RJ will be an important pillar of Greenathon, the RJ will engage the citizens by making a promise to cycle to work at least once in a week and he would start using his cycle on …………and would ask the listeners to join him in this act called AVON BIG GREENATHON. By sending in support SMS's or join the RJ on the day of the Greenathon, the listeners would stand a chance to win a high end AVON JOCKEY bicycle from Avon. AVON BIG Greenathon is our next project to touch the tagline Suno Sunao, Life Banao!”

Speaking about the joint initiative, Onkar Singh Pahwa, Managing Director, Avon Cycles said, “Avon Big greenathon will prove to be our first step towards promoting cycling on such a large scale. Now people across the country will cycle for a cause and we hope that every concerned citizen of our country will come out and cycle their way to change not only perceptions but the future.”

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