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TIMES NOW Has Changed India’s Expectation From News

The channel has launched its latest campaign conceptualized by Law & Kenneth; watch the TVCs here.

Rajat Arora | Delhi | November 22, 2010

TIMES NOW has launched a high-decibel marketing campaign centered on the theme ‘Changing Expectations from News'. The campaign launched on 18th November will witness communication across Print, TV, Ambient media and Online to reinforce the position of TIMES NOW as the channel that has changed India’s expectations from news.



Elaborating on the campaign, Sandeep Sharma, Senior Vice President Marketing and Sales, TIMES NOW says, “TIMES NOW’s key differentiator of ‘Direct Questioning’ has led to a change in what viewers expect from News. So whether it is the big stories or the big newsmakers, the ever discerning news viewer is looking for an edge that will in turn sharpen and better his/her insight on all the news & events that are happening in the world around.  Viewers have now begun to expect more from their source of news and TIMES NOW through its fearless, unbiased and direct reportage has in fact led to India’s changed expectations from news. The current brand campaign delivers the above message to reinforce TIMES NOW unprecedented imagery and perception as being a thought leader amongst English News Channels”.

Rahul Nangia, Creative Director, Law and Kenneth, the agency that conceptualized this campaign states “We were inspired on the campaign on seeing the channel. Over the last few years with every big story, TIMES NOW has brought a direct and unbiased perspective that has undoubtedly changed India’s expectations from news.”

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