The Economist Appoints Mahesh Nambiar As Sales Director, India

He comes in here from MSM, where as Vice President - Sales, he was responsible for heading all India sales for AXN.

BestMediaInfo Bureau | Delhi | November 11, 2010

The Economist has appointed Mahesh Nambiar as Sales Director for India, based in Mumbai. Mahesh has worked across various media  platforms:  television  (mass  &  niche  channels),  radio and print (broadsheets  &  magazines),  in  media sales and business development. His last two assignments have been with MSM India (erstwhile Sony Entertainment TV) and Star India Pvt Ltd, spanning five and seven years respectively. He joins The Economist from MSM, where as Vice President - Sales, he was responsible for heading all India sales for AXN.

As India rises up the economic superpower ladder, its companies are becoming increasingly ambitious. From being largely internally focused, they are now increasingly looking at the entire world as their playing field. At the same time, international brands facing shrinking home markets are increasingly looking at the Indian market to prop up their growth charts.  Mahesh joins The Economist to add impetus to the sales efforts to

take advantage of this twofold opportunity.

The Economist will continue to run its advertising sales operation in partnership with Business India. Ashok Dey and his Economist sales team at Business India will work closely with Mahesh.

In an official communiqué, Suprio Guha Thakurta, Managing Director, The Economist, India, says “Our first task of establishing the brand in India is well under way. In two and a half years, we have grown from a circulation of 17,000 copies to 29,000 copies this October. Our worldwide growth continues unabated amazing all

industry watchers. Advertisers  and  media agencies in India have started recognizing  the  power of this extremely refined, highly influencing media vehicle  for  targeting  both  domestic  and  international audiences. I am confident that Mahesh's expertise and experience will help us further establish ourselves in the Indian advertising sales market.”

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