Jury decides the winners out of 183 entries received this year; awards ceremony to be held on 1st December.
Dilpreet Kaur | Delhi | November 3, 2010
The stage is set for Yahoo! Big Idea Chair Awards 2010 to be held on 1st December 2010 in Mumbai. A remarkable 183 entries have been received this year that streamed from various agencies across categories depicting the best creative work in digital advertising.
The Big Idea Chair jury panel comprising of 10 eminent people from advertising, creative and media fraternity convened the Jury day mid October 2010 by short listing the winners for digital work submitted for the awards. The awards were judged for all three categories - Integrated awards: Yahoo! Big Idea Chair, Best Digital Brand Solution; Display Awards: Best Rich Media Ad, Best Engagement Ad, Best Mobile Solution; Search Awards: Best Creative Search Awards.
Members of the jury panel consist of Mayank Pareek, Head Marketing & Sales, Maruti Suzuki India Limited, Max Hegerman, President Tribal DDB India, Kunal Jeswani, Country Head, Ogilvy One, Karl Gomes, Digital Strategist & Co founder AgencyDigi, Rajaram Narayanan Vice PresidentÂ Unilever, Lakme and Haircare, Arun Tadanki, Managing Director, Yahoo! India,Â Alok Bharadwaj, Senior VP, Canon India, Anil Nair, Managing Partner, Digital Law & Kenneth and Carlton D'Silva, Creative Director, Hungama Digital.
Commenting on the importance of digital marketing Alok Bharadwaj, Senior VP, Canon India said âDigital marketing is an integral part of our world now. Both as a marketer as well as a consumer, the impact of digital marketing for brand and every business is enormous and is only increasing every year.Â In the current times with the kind of demographics changes in India, digital marketing impact is only going to increase.
Karl Gomes, Co founder AgencyDigi said âI think to run a successful brand campaign, you have got to follow your consumers and if they are on digital, which they increasingly are getting, then you got to be there. In my view, the Yahoo Big Idea Chair is a brilliant platform, because we have got a very good jury and we have got some really good campaigns that we are looking at. We have a long way to go in the digital space but this will definitely bring us there sooner.â
âYahoo!âs Traveling Big Idea Chairâ traversed top 20 agencies across Mumbai, Delhi, Bangalore where it stayed for two days in each agency includingÂ R.K.Swamy, Ogilvy, Interactive Avenues, Mudra, Webchutney, Group M, Law and Kenneth, FCB Ulka, Group M,Â Law and Kenneth, FCB Ulka, Starcom, JWT, Interactive Avenues etc.