Also, to use Facebook and Twitter to reach out to social media savvy listeners.
BestMediaInfo Bureau | Delhi | November 30, 2010
Red FM Mumbai had recently kicked off its brand new late night show ‘Full Tension Release’. Now the FM station for expression has launched a new campaign to promote its late night show hosted by RJ Rishi Kapoor. The show promises to help the listeners unwind after a hard day’s work.
Besides extensive promotion on air, the campaign will use elements from outdoor and ambient media (bus backs, hoardings, auto rickshaw branding, branding in malls and popular hangouts etc) to ensure that the USP of the show is reinforced in the minds of Mumbaikers. Facebook and Twitter will also be used to reach out to social media savvy listeners.
Hosted by RJ Rishi Kapoor, a practicing dentist by day, Full Tension Release deviates from the typical retro music or love advice being aired during the night shows on other radio stations. ‘Full Tension Release’ airs super-hit, refreshing songs from the last two decades. The show has a gamut of segments like Song of the day, Tension Meter, and Ajab Rishi ka Gazab Khel that are interactive and entertaining.
Nisha Narayanan, Sr. VP Projects & Programming RED FM said “Full Tension Release appeals to all listeners across all SECs. Rishi’s sunny personality helps him connect with listeners belonging to different age groups. This is especially true of listeners between the age group of 20-35. What truly sets the show apart is that while all radio stations go retro at this hour and RJs are meant to dole out love advice, Full Tension Release stands out for its contemporary hit music with an exciting mix of Bollywood spoof’s, games and quizzes that is sure to regale the listeners and keep them engaged.”