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Obama Visit Spurs News Viewership In India

Did English news channels get an edge over Hindi news channels?

Rajat Arora | Delhi | November 9, 2010

Obama’s visit to India has not only boosted the business between the USA and India but has also given a boost to the TV viewership in India. The 24X7 live coverage of Obama’s visit on both Hindi and English news channels has led to significant increase in the viewership of all news channels.

Indian news channels have given detailed coverage to Obama’s visit discussing the impact of his all statements and deals with India. With the special panel of specialists, the channels tried to decode each and every aspect of this historical visit. This is the longest ever visit of any US president to India.

With the eye catching moments of Michelle Obama dancing with the students and President Barack obama addressing college students also gave enough light material to news channels other than diplomatic and economic talks.

According to the overnight rating agency aMap, the prime time market share of the English news genre increased by 44 percent this Sunday (Nov 7, 2010) as compared to last Sunday (Oct 31, 2010) as viewers tuned in to different news channels to watch the coverage on Obama’s visit. aMap has analyzed the data for CNN-IBN, Times Now, NDTV 24x7 and Headlines Today to measure the market share for English news channels.

The prime time market share of the Hindi news genre also increased by 25 percent this Sunday (Nov 7, 2010) as compared to last Sunday (Oct 31, 2010). DD News, Zee News, Aaj Tak, NDTV India, Star News, IBN7 and India TV have been considered to measure the market share for Hindi news channels.

Rajat.Arora@BestMediaInfo.com

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