Dainik Bhaskar Jaipur Brings Complete 3D Issue On Diwali

With this innovation, Dainik Bhaskar Jaipur has become the first newspaper of the country to bring all 3D issue.

Rajat Arora | Delhi | November 8, 2010

Hindi daily Dainik Bhaskar Jaipur brought a unique interactive and spectacular 3D viewing experience for its readers on this Diwali. The 5^th November issue of Jaipur edition was full of 3D pictures and advertisements. The newspaper carried almost all the advertisements in 3D version from the retail-local advertisers. Not only this, the issue had featured edit area and pictures using 3D imagery too.

With this innovation, Dainik Bhaskar Jaipur has become the first newspaper of the country to bring a complete 3D issue for its readers. The Newspaper had distributed more than 3.5 lakh 3D glasses with the issue.

In an official communiqué, RD Bhatnagar, CTO, Dainik Bhaskar Group, said, “The capability to do a 3D issue has been with the group for some time. Unfortunately, the cost of glasses and for doing this for a single advertiser, the whole effort tends to become prohibitive. The idea of having multiple 3D advertisements in a single issue has brought the cost down."

Vinay Maheshwari, Vice President, SMD, commented, “I am personally very pleased with the relationship and the encouraging response we are getting from the Jaipur circulation team and the newspaper hawkers.”

Speaking on the challenges in the execution of the task, Manoj Agarwal, COO, Rajasthan, Dainik Bhaskar Group, stated, “The task did look daunting at the start but then sheer belief in our capability and result oriented project working made it possible with joint efforts of all the verticals. Doing unique things and providing newer relevant experience to the readers and in the newspaper category has been a focus area for us and I am sure that this initiative will strengthen our image as an innovative and aggressive brand.”

The concept of predominant 3D newspaper was pre-tested with the readers and the advertisers and their reaction encouraged the Jaipur Edition of Dainik Bhaskar to create this unique issue. Before the distribution of the 3D edition, the production department planned to do few dry runs also.

Rajat.Arora@BestMediaInfo.com

Info@BestMediaInfo.com