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Airtel Undergoes Re-branding; Unveils New Logo

The new logo has been spotted on some hoardings in Mumbai; JWT conceptualizes mega makeover campaign.

Hitesh Ranot | Delhi | November 16, 2010

India’s largest telecom operator Bharti Airtel has started its re-branding process which includes the unveiling of an all new refreshing logo. The new logo has been spotted on some hoardings in Mumbai. The company will officially unveil its new brand identity next week on Tuesday, 23rd November, 2010.

To mark the new logo of the largest telecom brand, a mega campaign worth Rs.300 crore has been conceptualized by its creative and communication partner JWT.

The new look of the brand has a swoosh locked with the word Airtel. The way Airtel is written has been changed and the new logo does not carry a capital 'A'. The company has kept the red colour dominant in the new brand.

Airtel's new logo... spotted on mumbai streets. Courtesy: Storyboard

Since Airtel is going global with the acquisition of Zain Telecom of Africa, Airtel felt the need to change its logo. The new logo seems to have taken inspiration from none other than Zain Telecom’s logo if we consider the circular design above the text of the brand.

The new brand is expected to be splashed all across India, Africa, Sri Lanka, Bangladesh, Seychelles. Earlier, the company had already said that Zain will be re-branded as Airtel, but, this will be part of a bigger brand to give a fresh image to Airtel.

The brand makeover is done to give Airtel a more youthful look as it gets more global in it's approach. This will be yet another evolution of the strong brand Airtel, earlier the company had merged all the segmental brands into Airtel once it appealed to the customers.

Hitesh@BestMediaInfo.com

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Comments (10)
  • soham kapoo- 11 years ago

    And pray, why are they destroying something good? From a strong leadership brand, they seem to be trying to copy Vodafone - the lock-up, the letters in lower case, even the damn red has the exact same cmyk combination...shudder to think what the campaign wud be like...atleast rediff was putting up a fight for Airtel, here its surrender before the battle has even begun...

  • Prateek- 11 years ago

    Guess this was the time they could have changed the colors too; something distinct from vodafone

  • svetlana- 11 years ago

    Its too bad...sorry but feels like a downmarket company logo. If you go to B & C towns you have these local advertisers do this kind of job. I think the older logo was any day better than this.

  • Anthony- 11 years ago

    This is like the GAP new logo fiasco. Lets see if the consumers push it back. Also looks fake to me. Lets wait and watch.

  • natbohi- 11 years ago

    THE NEW AIRTEL LOGO IS SUCH AN IMPROVEMENT OVER THE OLD ONE ...BUT YOU EXPECT THAT FROM JWT..THEY HAVE DONE SUCH GOOD WORK FROM ME AT NESTLE ...SAY HI TO COLVIN HARRIS ..JUST FORWARD THIS MAIL OF MINE TO HIM ...

  • sajit nair- 11 years ago

    disappointing :(

  • V.Selvam- 11 years ago

    Something has gone wrong with the airtel logo.

  • Ranvir jha- 11 years ago

    Looks much beeter as logo has been given global look...Great job done by JWT.

  • Vijay- 11 years ago

    WOW....the new logo looks really awsome....I think it represents the youth quotient and vibrant energy...simply love it......Super Job Airtel........

  • Venkatasubr- 11 years ago

    Its look like something like chinese brand has entered in to indian market. I would like to suggest the Airtel to reconsider the logo. This will not reach to public.