He comes in here from Idea Cellular where he was COO, UP – West.
BestMediaInfo Bureau | Delhi | October 6, 2010
Prior to this, Virad was COO, Idea Cellular, UP - West for the last 4 years and was also holding additional charge of Delhi & Haryana Circle for the last few months. He was instrumental in leading Idea to the No. 1 position in U.P. West, spearheading its rapid ascent and market share growth in the circle.
Virad brings with him rich and diverse work experience across various facets of business like Sales, Marketing and Strategy and valuable experience of 25 years spanning Telecom & FMCG; in organizations of repute like Gillette and Godfrey Phillips.
Heading the Specialty Sales vertical of Gillette in India, Virad was responsible for brands ranging from Gillette Blades, Razors, Oral B, Prudent and Duracell to reach newer heights and he also played a key role in establishing the more specialized brands like Parker and Braun. He also handled the South Asia market of Nepal, Sri Lanka, Bangladesh & Maldives for Gillette.
Announcing the appointment, Arun K. Kapoor, Group CEO - Distribution Businesses, Essel Group said, “Virad has the vision, experience and energy to lead Zee Turner and we are confident that his leadership experience will provide great impetus to the growth plans of the company. I am sure that his focus on execution; coupled with exceptional people management & team building skills will provide a cutting edge to the company.”