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Times Group Launches Movies Now

Offering Hollywood movies in HD, Movies Now will be available across analog, digital cable and DTH platforms.

BestMediaInfo Bureau | Delhi | October 29, 2010

Bolstering its highly successful network of channels, the Times Television Network has announced its latest offering, ‘MOVIES NOW’ for the urban Indian audience. For the first time in India, viewers will experience superlative quality of viewing in High Definition (HD).

Speaking on the launch of the channel Vineet Jain, Managing Director, Bennett Coleman & Company Limited said “Times Television Network brings yet another uniquely positioned TV channel to urban India, MOVIES NOW. MOVIES NOW will give its viewers a whole new experience with stunning pictures in 1080i and awesome 5.1 surround sound. Viewers will get to watch the best of ‘Hollywood in HD’ for the first time in India.” MOVIES NOW is part of Zoom Entertainment Network Ltd., the entertainment arm of Times Television Network.

With an aim to enhance the movie watching experience at home, MOVIES NOW has tied up with the best of Hollywood studios, to procure the best of Hollywood titles which are sure to be loved by viewers across India. The channel will enhance the thrill of watching popular, Hollywood blockbusters! The state of the art High Definition broadcast will ensure clearer, crisper picture quality, superior sound quality and a wider viewing experience. MOVIES NOW will be available across analog, digital cable and DTH platforms throughout the pop strata of 1 mn+ towns in India. Viewers can now have a theatre like movie watching experience in the comfort of their home!

High Definition offers pin-sharp cinema style audio and a superlative video experience to the audience. With a wide aspect ratio of 16:9 as opposed to a 4:3 of standard definition, High Definition is better suited for our eyes which have more horizontal than vertical span. High Definition provides an incredible 5 times better picture clarity as it packs in about 5 times more pixels on screen compared to standard definition.

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