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The Times Group To Fund Advertisers Under Brand Capital

Existing business of funding advertisers for their media solutions aligned as strategic investment business.

BestMediaInfo Bureau | Delhi | October 19, 2010

Bennett, Coleman & Co Ltd has announced the launch of its strategic investment business - Brand Capital which will provide funding to growth oriented enterprises for their long term advertising needs.

Elaborating on the new brand, Ravi Dhariwal, CEO, Bennett, Coleman & Co Ltd (BCCL) said, “Our business of funding advertisers for their media solutions has grown significantly and several business houses have successfully leveraged this innovation from the Times Group through advertising to accelerate the growth of their brands and corresponding enterprise value. As the business evolves and continues to grow at a rapid pace, it was imperative to align the brand name with the core business of providing advertising capital to enterprising India and set us apart from the many namesakes that have made private treaties generic.”

He further added, “Our focus in The Times Group continues to be the growth of advertisement revenue and Brand Capital would bring in new and emerging product and service businesses to the world of brands, especially in the print medium.”

Countering some of the misperception in certain quarters of the media, he concluded by stating, “The Times Group continues to maintain the highest standard of editorial independence and the stringent Chinese walls ensure that none of our advertising clients including investee companies have any influence on the editorial content of our publications. The Times Group believes in self regulation and we have been disclosing the names of the investee companies on the website for a long time now and also disclose our equity stake in investee companies in related articles during their DRHP period. We will continue to enforce this inviolable code and focus on what we do best, delivering unparalleled value to readers and advertisers.”

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