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Scarecrow Bags Broking & Health Insurance Businesses Of Religare

The account size is estimated in the region of Rs. 30-40 crore. The incumbent agency on the account is Ogilvy and Mather.

Hitesh Ranot | Delhi | October 27, 2010

Scarecrow bagged two more core brands for Religare Group - Religare Broking & Religare Health Insurance. Incumbent agency working on both the brands is Ogilvy & Mather.

Confirming the development with BestMediaInfo.com, Manish Bhatt, Founder Director, Scarecrow said, “Our relationship with Religare Group is getting stronger day by day. We are working with them since 2008 and they have been our first partner at Scarecrow also. It has been like a reward for our approach towards the brand.”

Subhrangshu Neogi, Director, Brand and Corporate Communications, Religare Enterprises, said, “Raghu and Manish have been working on our brand Religare Macquarie Wealth Management and Religare Arts Initiative and we are quite impressed with their creative approach. With Scarecrow, we want to increase focus on the communication of our Broking and Health Insurance businesses.”

Adding further, Neogi says, “Ogilvy remains as our agency for main corporate businesses with fairly large responsibilities to handle. We are quite happy with their work on Aegon Religare Life Insurance, Religare Asset Management and Religare Finvest.”

Although, Neogi refused to comment on the business size transferred to Scarecrow, it is understood that the business size could be in the region of Rs.30-40 crore.


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