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Sajan Raj Kurup Invited As Key Speaker At Twitter Conference

To present the Hippo Inventory Tracking case-study at TWTRCON 2010, the Twitter Conference in San Francisco.

BestMediaInfo Bureau | Delhi | October 19, 2010

Sajan Raj Kurup, the Founder and Creative Chairman of Creativeland Asia has been invited to present the Hippo Inventory Tracking case-study at TWTRCON 2010, the Twitter Conference in San Francisco, a one of its kind event that showcases innovative Business use of real-time web. Creativeland conceptualized and even helped to implement the innovative use of Twitter to solve a technical problem like inventory tracking for Hippo Baked Munchies.

The path-breaking Hippo-Twitter activity has already been well received worldwide. It’s not only creating a buzz in the advertising and marketing fraternity, but also being considered by academicians around the world as a social media case study. Leading business schools across India and social media professors / experts have included it as a part of their syllabus.

Sajan Raj Kurup will be joining the elite list of TWTRCON speakers comprising the likes of Scott Monty (Head, Social Media - Ford Motors), Othman Laraki, (Director, Twitter), Steve Rubel (Senior V.P.- Edelman Digital), Avinash Kaushik, (Analytics Evangelist, Google).

Sajan RaJ Kurup says, “It’s a great moment for both Creativeland Asia and for brand Hippo. To be invited to present the Hippo case study at TWTRCON San Francisco vindicates the time and effort Creativeland invests in understanding and leveraging new media. We are constantly seeking to invent and evolve, and it’s bound to benefit all our brands”.

Kurup will be discussing how Creativeland went about tackling a problem as technical as sales and distribution by employing a marketing solution on Twitter. Hippo (@HelloMeHippo) asked his followers to tweet him, whenever they failed to find Hippo packs in stores. People were using cell phones to instantly send stock updates. A core cell was set up to gather this information and was sent to the respective distributors. And in less than 48 hours the stock was replenished. Thus, Hippo managed its supply chain on real-time basis. This seems even more significant as 92% of retail in India is still unorganized.

Commenting on the participation of the activity, Tonia Ries, Chief Creative Officer, Modern Media and organizer of TWTRCON said, “We are delighted that Sajan Raj Kurup has agreed to be a speaker and present the Hippo case study at TWTRCON.  The Hippo Inventory Tracking system is a case study of a creative and unusual Twitter business application--we are delighted that we can share it with our audience at the event in San Francisco!”

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