The family comedy entertainment channel reinforces brand campaign Asli Mazaa Sab Ke Saath Aata Hai.
BestMediaInfo Bureau | Delhi | October 22, 2010
SAB TV has launched third phase of its brand campaign in keeping with its brand promise of “Asli Mazaa SAB Ke Saath Aata Hai". The campaign reiterates the brand promise of light hearted shows that the entire family can enjoy together.
Conceptualized on this thought that families have understood and accepted our brand promise, the story revolves around the theme that “Ab toh Baache Baache ko bhi samajh mein aata hai Ki Asli Mazaa SAB Ke Saath Aaata Hai".
It features a boy who gets a candy in school. He does not feel tempted to have the candy. He resists all temptation, rushes back home, goes to the kitchen & then breaks the candy into several pieces and eventually shares it with his entire family. The TVC showcases that now even a kid knows that real fun lies in being with the whole family. The title track of the TVC is sung by the renowned classical singer, Shubha Mudgal.
Commenting on the launch of the new brand campaign, Anooj Kapoor – Executive VP & Business Head, SAB TV said, “Through our programming content we have always dished out lighthearted shows that the entire family can sit together and enjoy and this film showcases the impact of our brand promise. The idea of the film is to strengthen our family positioning by depicting that now everyone realizes that real fun lies in being with the entire family.”
The campaign has been launched simultaneously in the electronic, radio, print and the digital medium and would be present across movie, news, regional and kid’s genres to deliver the communication amongst the family audience.