MSLGROUP Launches New Brand Vision & Identity

Advice for clients seeking to navigate the conversation economy at core of network's offering.

BestMediaInfo Bureau | Delhi | October 22, 2010

MSLGROUP, Publicis Groupe's flagship speciality communications, PR and events network, has launched a new brand identity and vision created to meet the rapidly changing needs of clients and marketplaces. Now the former global PR networks MS&L and Publicis Consultants – along with a number of speciality communications agencies - are united through this single vision and identity. Together they are also unified in a network-wide approach that places engagement, and communications that are unbounded by traditional divisions, at the centre of MSLGROUP's offering.

“PR has always been focused on relationships, artful storytelling, strategic advice and engagement with key influencers. With the trends reshaping communications today, and the impact of social media, now is the time for PR to reinvent itself and take its place as a leading discipline in driving audience engagement and building bigger brands,” said Olivier Fleurot, CEO of MSLGROUP.

Commenting on the brand launch, Jaideep Shergill, CEO, Hanmer MSL part of MSLGROUP Asia said, “As Hanmer MSL continues on its growth path, we remain focused on enhancing and improving our capabilities and providing clients with a broad range of knowledge and expertise. The new brand identity reiterates our vision and mission to continue delivering insights-guided thinking, compelling and creative ideas,

unrestricted by geography, together with thorough execution”

MSLGROUP's new brand vision capitalises on the strength and unique position of the network in the face of ever-more blurred boundaries between communications channels. Leveraging the network's rich and diverse heritage in PR, corporate and financial communication, public affairs, events and digital, MSLGROUP seeks to help clients build stronger brands, manage their reputation and evolve their organisations into the relationship development and response engines that will become the hallmarks of the

conversation economy.

Recent investments by the network underline MSLGROUP's central commitment to growth in two key areas: the digital space, and emerging markets. Last month Publicis Groupe announced it was to acquire 2020Social (India's first and leading social media strategy agency) and 20:20 MEDIA, making MSLGROUP, already owner of Hanmer MSL, the largest PR network in that rapidly growing market. More recently

MSLGROUP named renowned social media evangelist Gaurav Mishra in the new role of director of digital, Asia.

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