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MS&L Group Hires Social Media Evangelist Gaurav Mishra

As Director of Digital and Social Media for Asia; Mishra to lead bold expansion of social media capabilities, tools and team.

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MS&L Group Hires Social Media Evangelist Gaurav Mishra

MS&L Group Hires Social Media Evangelist Gaurav Mishra



As Director of Digital and Social Media for Asia;
Mishra to lead bold expansion of social media capabilities, tools and team.

BestMediaInfo Bureau | Delhi | October 6, 2010

publive-imageMS&LGroup has appointed Gaurav Mishra as Director of Digital and Social Media for the Asia Region, based in New Delhi.

Mishra is a prolific social media evangelist and frequent speaker at events and universities around the world. His blog, www.gauravonomics.com, is recognized amongst the top 150 marketing blogs globally, as per the AdAge Power150 rankings, and serves as a source of actionable insights for thousands of marketing and communications professionals. Mishra is frequently quoted in leading global business and marketing media on how social media is changing business, government and civil society, and has written several book chapters on the topic.

In this regional role, Mishra will focus on building capability in social media marketing and online reputation management across all Asia staff and offices, and work with clients to develop best-in-class social media programs. Mishra's role will include strengthening MS&LGroup's proprietary tools and processes, building external partnerships and collaborating with Publicis Groupe sister agencies such as VivaKi, Leo Burnett, Saatchi & Saatchi and Publicis Worldwide.

Most recently he served as CEO and co-founder of 2020Social. MS&LGroup's parent company, Publicis Groupe, announced last Friday, October 1, the acquisition of a majority stake in 2020Social, which will be aligned under the newly established MS&LGroup India brand. In his regional role, Mishra will continue to work with 2020Social, as well as 20:20 MEDIA and Hanmer MS&L, the two other agencies under the MS&LGroup India brand.

On Mishra's appointment, Glenn Osaki, President of MS&LGroup Asia, remarked,For MS&LGroup Asia, our vision is for social media to be a core capability for each and every staff member, and a key business driver for our clients. With Gaurav's expertise and passion, our region will accelerate its plans over the next two years to achieve this ambitious goal.

Mishra commented, “I look forward to helping our clients benefit from the intersection of social as in connecting people and social as in benefiting society. Asia represents a large, diverse and fast growing group of social media users, and the imperative for brands to listen to, engage in and host social media conversations has never been stronger.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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