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Infomedia18 Revamps Its AV MAX Magazine

India’s leading magazine in Audio Video world celebrates 10th anniversary with massive re-architecture.

BestMediaInfo Bureau | Delhi | October 8, 2010

After celebrating 10 years of being India’s leading magazine in Audio Video world, AVMAX are back with a “storm-of-a-magazine”! After a decade of providing indepth product reviewing of the best-of-best AV gear in the market, special features, home video & music reviews, AV MAX has undergone a massive re-architecture and come out looking sparkling in its new avatar. AV MAX’s interest in giving more to the reader reflects in the magazine’s redesign.

Let’s take a look on the new issue of AV MAX:

Design: In its new avatar, AV MAX boats a complete redressal, from cover-to-cover that boasts of a new masthead and an aesthetically clean and open layout. And that’s not all! Our photography and design team has taken the pains to take styled product shots, to bring the reader much closer, so close that you can touch (well almost) the product, and look crisp, and approachable to the reader.

Content: Parallel to any redesign, is the overhaul of the content. This way, readers get richer content that has been realigned keeping our readers in mind. From the cover that mirrors the soul of the magazine, the Content page also throws open a wide window as to what’s inside. Another highlight that will shine in the issues to come is that the ‘The Buyer’s Guide’ has been forged into a powerful key to make better decisions.

Buyer’s Guide: Buying the right home-entertainment gear can be tricky. To counter the problems that the buyers might face, AV MAX has come up with a whole new approach for the term Buyer’s Guide. The section provides critical information related to making the right choice and guidelines to ask the right questions. The new sections introduced in the buyer’s guide are:

FAQs: Frequently Asked Questions for readers looking for advice and tips.

Specifications Decoded: The section helps the reader crack the terminology often used to evaluate the AV products, and explain the importance of understanding the specifications before buying the product of your choice.

Resale: Not everyone can afford to buy a brand new hi-fi gear, but there is a huge market for second-hand products for the reader to buy the most suitable product that fits his wallet. AV MAX will provide this service where used or demo products owned by authorised dealers and readers are up for a resale.

Ask AV: Initially, close to the face of magazine, the section has been channelled into the Buyer’s Guide to consolidate the section as a Buyer’s Key, and empower him with expert guidelines.

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