Finalises Distribution Rates for all the three channels - BIG CBS Prime, BIG CBS Spark and BIG CBS Love.
BestMediaInfo Bureau | Delhi | October 14, 2010
BIG CBS is all set to launch its three English general entertainment channels - BIG CBS Prime, BIG CBS Spark and BIG CBS Love. It will start with launching its first channel BIG CBS Prime soon this month.
BIG CBS has finalized the subscription rate card for addressable and non-addressable distribution platforms. The BIG CBS channels will be distributed at the a la carte rate (non-addressable) of Rs. 14, Rs. 11 & Rs.11 for BIG CBS Prime, BIG CBS Spark and BIG CBS Love respectively. Simultaneously the channels will be distributed at a bouquet rate (non-addressable) of Rs 21.2 (Rs 9.2 for BIG CBS Prime, Rs 6.0 for each BIG CBS Spark & BIG CBS Love). The rates for addressable/digital platforms have been kept at 35% of non-addressable rates.
The commercial rates of BIG CBS channels are: Rs. 50 for BIG CBS Prime and Rs. 30 each for BIG CBS Spark & BIG CBS Love.
In keeping with the TRAI norms, the distribution rates have been filed with them and duly approved. With the pricing fixed, the Channels are all set to launch and offer India latest, hottest and freshest premium entertainment almost concurrent to its airing in the US.
Ashutosh, COO, Reliance BIG Broadcasting, said, “Distribution is one of the most critical aspects for the success of a television channel. Visualizing a potential growth in digital as well as analog platforms, there is a critical need for right pricing. Keeping in mind consumers’ need for English GEC and distributor’s needs, BIG CBS channels prices are fixed at very competitive prices and we are confident it will see positive response from distributors.”