Advertisment

Bajaj Allianz Ropes In DDB India As Another Creative Agency

M&C Saatchi is already on the roster; the account size is estimated at Rs.60 crore; it was a multi-agency pitch.

author-image
BestMediaInfo Bureau
New Update
Bajaj Allianz Ropes In DDB India As Another Creative Agency

Bajaj Allianz Adds DDB India As Another Creative Agency

M&C Saatchi is already on the roster; the account size is estimated at Rs.60 crore; it was a multi-agency pitch.

Hitesh Ranot | Delhi | October 4, 2010

publive-imageFollowing a multi-agency pitch, DDB India has won the creative duties for private sector insurance company Bajaj Allianz. It will be the second agency on the roster of Bajaj Allianz as the insurance major has decided to continue with its current agency on board M&C Saatchi too. The account size is pegged at around Rs. 60 crore.

Confirming the development with BestMediaInfo.com, Bobby Pawar, Chief Creative Officer, Mudra group said, “It is another milestone for us to partner with the brand like Bajaj Allianz. We look forward to some outstanding work for the brand. We have started the work with them and we will launch the first campaign in a couple of months. We will be handling the entire ATL creative mandate for Bajaj Allianz.”

Bajaj Allianz Life Insurance Co Ltd is a unique joint venture among the global giants Allianz Group (AG) and Bajaj Auto. Allianz AG's world ranking establishes it among the top insurance companies in the world. Bajaj is the biggest two and three wheeler manufacturer in the world. Bajaj Allianz Life Insurance Company boasts of a nationwide presence with 876 offices and over 4 million satisfied customers.

Hitesh@BestMediaInfo.com

Info@BestMediaInfo.com

Advertisment