The promotional video featuring Salman Khan premiered yesterday night in prime time on COLORS. Watch the video here.
BestMediaInfo Bureau | Delhi | September 21, 2010
COLORS has launched a stylish and sassy promotional music video for its flagship reality show – 'Vodafone presents Bigg Boss 4'. The promotional video features Salman Khan grooving with a bevy of beauties that premiered yesterday night in prime time on COLORS.
The pulsating video has been directed by renowned film director, Milan Luthria and has been choreographed by Pony Verma. The music has been rendered by the talented composer duo Sajid-Wajid of 'Dabangg' fame and Wajid has also lent his voice to the peppy track. Salman's look for the video has been put together by his sister, Alvira Agnihotri and ace fashion designer, Ashley Rebello.
According to Ashvini Yardi, Head -Programming, COLORS "Since the time we have announced Salman Khan as the host for Bigg Boss 4, we have witnessed unprecedented excitement and buzz amongst the viewers. Keeping in mind our promise of giving viewers 'andar majaa aur baahar majedaar', we have released a series of entertaining promos and are releasing a music video for the first time. Viewers want more and more of Salman and till the show goes on air, we will keep them entertained with the music video and lots of other surprises"
Speaking about this initiative, Rajesh Iyer, Director- Marketing, COLORS said, “Vodafone presents Bigg Boss 4 with Salman Khan as the host is amongst the most awaited shows this year on Indian television. Our marketing efforts around the show reflect the same kind of enthusiasm and innovation to further build curiosity around the show. For the first time we have launched a music video that will not only be showcased on our channel but also on other channels across genres. The idea was to create an unconventional musical to give our viewers a sneak peek of the show and a memorable experience. The video has everything that will create buzz and keep our viewers entertained till the show goes on air”.
The entire background setting has a Moroccan look, with dancers hopping to the catchy beats. Says Milan Luthria, Director of the video, “Salman and Bigg Boss both represent unpredictable entertainment. I have tried and capture that in a tongue and cheek approach in this video which is supported by great lyrics by Rajat Arorra and a great melody by Sajid-Wajid. The collaboration between Salman and me couldn't have come at a better time when both of us are enjoying the success of Once upon a time in Mumbai and Dabangg. He further added,” I have tried to harness his unique spontaneity and energy and marry it to the concept of a very interesting show. We had a blast shooting it”.
The video has been created keeping in mind, Salman's bindaas and fun attitude and the various emotions contestants go through in the Bigg Boss house - hatred, jealousy, insecurity etc.
Produced by Endemol India Private Limited, Bigg Boss presents the unique combination of reality and real unscripted drama It is the ultimate reality show where 14 handpicked strangers are locked in a house, for close to 85 days – with 35 cameras following their every move 24x7 and Bigg Boss, the ultimate authority in the house who ensures that their stay is anything but comfortable. As the 14 hand picked contestants vie with each other to survive in the Bigg Boss house, irritation, backbiting and backstabbing reach its prime. This is one show that brings out the best and the worst side of contestants. Last year, on Season 3 of Bigg Boss, 90 million viewers watched the show over a period of 3 months.
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