TBWA\India Wins Rs.30 Crore Loop Mobile Account
It was a multi-agency pitch involving its incumbent agency McCann Erickson and Publicis India.
Raksha Narang | Mumbai | September 8, 2010
Following a multi-agency pitch, TBWA\India has won the creative duties for Loop Mobile. The account will be handled out of agency's Mumbai office. TBWA\ will handle all creative communication for Loop Mobile's Mumbai circle. Other agencies involved in the pitch were Publicis and McCann Erickson.
As per the industry estimate, the account size is pegged in the excess of Rs.30 crore.
Loop Mobile was earlier known as BPL Mobile which was re-branded last year as Loop Mobile by its incumbent agency McCann Erickson.
On choosing its new creative partner, Sandip Basu, CEO, Loop Mobile, said, “We have invested over Rs. 300 crore to upgrade to NGIP (Next Generation IP) network. This highly efficient network upgrade enables us to offer unmatched voice clarity and extensive coverage along with high-speed data services. In keeping with our plans to move to the next level of customer delight, we decided to review our creative agency partner arrangement and were very impressed with TBWA\'s approach, hunger and understanding of the challenges and opportunities facing the brand.”
Elated over the win, Shiv Sethuraman, CEO, TBWA\India Group, said, “This is a huge win for us. Not just because it is an exciting and fast growing category where we were hitherto unrepresented, but also because Loop Mobile is a pioneering brand in so many ways. We are thrilled aboutthe opportunity to partner Loop Mobile in the next phase of its journey – there are many exciting and bold plans in the pipeline and our team in Mumbai can't wait to get started.”
Raksha@BestMediaInfo.com
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