For another reality show Bigg Boss too, COLORS had come up with promotional music video last week; watch the video here.
BestMediaInfo Bureau | Delhi | September 28, 2010
STAR Plus has kicked off full fledged promotional campaigns for its soon to be launched reality show, MasterChef India. As expected, the promotional plans are quite ground-breaking and distinctive in every right. In its very first leg of promotions, Star Plus has created a captivating music video with the Bollywood Superstar and Judge Akshay Kumar. With its positioning of âTasty Dish Warna Game Finishâ, the video portrays Akshay Kumar, in a compleltely new avatar as he (a complete task master) and the contestants add a new zing to the kitchen and transform mundane cooking chores into a high-octane, challenging and extremely entertaining activity.Â A brilliant background score that is reminiscent of the sounds one would normally hear in any kitchen, adds the final tadka to the video.
Anupam Vasudev, Executive Vice President, Marketing & Communication, STAR India Pvt. Ltd., said, âStar Plus has always been a platform for megastars. Akshay Kumar is a reigning superstar and somebody who embodies the passion and the art of cooking which is the core of the show. He began his career with cooking. There couldnât have been a more appropriate option than Akshay Kumar for this show. Further, a music video helps in building recall value and also forms one more tool of product communication apart from advertising.â
Conceptualized by STAR Plusâ in-house creative team and directed by Ravi Udyawar ofÂ Udyawar Films, the idea is to communicate the key promise of the show viz. great cooking need not just lead to great food, but also great drama.