It commands a channel share of 36%, with HBO following at 28%; PIX and Zee Studio stand at 13% and 9% respectively.
BestMediaInfo Bureau | Delhi | September 21, 2010
STAR Movies continues to scale new heights with 52 weeks of unbeaten leadership in the English Movie category. Celebrating a momentous occasion in television history, STAR Movies emerges as the preferred destination for English movie viewers with an eventful year of week-on-week leadership.
As a category leader, STAR Movies enjoys 29% more viewership than its nearest competitor and commands a channel share of 36%, with HBO following at 28% while PIX and Zee Studio stand at 13% and 9% respectively.
Commenting on this occasion, Saurabh Yagnik, GM, English Channels, STAR India said, âWe believe that our leadership has been acquired through a keen eye on consumer tastes and behavior. Every aspect of our programming, marketing or scheduling is done keeping the viewer interests at the apex of the process and this has resulted in maintaining leadership in this categoryâ.
STAR Moviesâ exciting programming highlights include the biggest Hollywood releases and prestigious film industry events such as the OSCARs thus making it the preferred choice for viewers.