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Spikes Asia 2010: Taproot Tops Among Indian Winners

Despite the increase in the entries this year, Indian agencies managed to clinch 35 trophies out of 80 entries.

BestMediaInfo Bureau | Delhi | September 23, 2010

The winners of Spikes Asia, the leading creative advertising competition for Asia-Pacific, were revealed at an Awards Ceremony which took place at Singapore's Esplanade Theatre on 21st September.

Of the 3058 entries competing at this year's awards, the jury awarded a total of 273 Spikes Asia trophies across the 11 different categories.

Despite the increase in the entries this year, Indian agencies managed to clinch 35 trophies out of 80 entries. Indian agencies brought 41 metals home last year.

Among Indian agencies, Taproot India topped the list with 7 metal including 4 Gold, 2 Silver and One Bronze. The one year old agency picked 2 Gold and 2 Silver metals in Print, Print Craft and Outdoor categories for its Conqueror campaign for Transasia Paper. Taproot’s another path-breaking campaign titles ‘Aman Ki Aasha’ for The Times of India bagged 2 Gold and a Bronze metals in Media, Integrated and Direct & Sales Promotion categories.

Interestingly, except Taproot, no other Indian agency has managed to win more than one Gold.

BBDO remains on 2nd spot with 1 Gold, 2 Silver and 1 Bronze trophies.

Mediacom won 1 Gold, 1 Silver and 1 Bronze metals in Media categories.

McCann Worldgroup remained on No.4 position with 1 Gold and 1 Bronze spikes for its Clothesline campaign for Onida Washing Machine.

India’s top notch agency Ogilvy has managed 1 Gold for its Breakthrough campaign in TV/Cinema category.

At No.6 position is JWT with 4 Silver and 2 Bronze metals while DDB Mudra won 1 Silver and 2 Bronze spikes. Creativeland Asia and Grey Worldwide have won 1 Silver spike each.

Leo Burnett India has managed 5 Bronze metals and Bates141 bagged 2 Bronze spikes.

Besides, MediaCom Communications India, Mumbai, grabbed second place for Media Agency of the year award while BBDO India, Gurgaon took the third position among Media Agencies across Asia Pacific.

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