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Publicis India & Capital Advertising Merged To Form Publicis Capital

With a team of over 150 people handling operations from Mumbai and Delhi, Publicis Capital will be headquartered in Delhi

Hitesh Ranot | Delhi | September 20, 2010

In an unprecedented move, India’s two leading creative agencies Publicis India and Capital Advertising have announced their merger to form Publicis Capital. The new entity Publicis Capital will bring together employees and clientele of both the agencies under a common roof. With a team of over 150 people handling operations from Mumbai and Delhi, Publicis Capital will be headquartered in Delhi and will count among the top 5 agencies by size in this market.

Publicis India, one of the top agencies in India, had entered Indian markets way back in 2003 and has worked with global and local clients since then. Capital Advertising, a Delhi-based Agency founded in 1992, has a long-standing clientele such as Maruti Corporate, Maruti Swift, Escorts Tractors, Apollo Tyres, Citi financial, LG CDMA, Ultra Motors, Indiatimes.

The joint clientele of Publicis Capital will include - Apollo Tyres, Beam Brands, Carrefour, Escorts, Fidelity Asset Management, Hewlett Packard, IFFCO Tokio, L'Oreal, Maruti Suzuki, Nestle, Sanofi-Aventis, United Biscuits and Voltas.

The top management structure of Publicis Capital will see Sunil Sachdeva and Prasad Subramaniam - founders of Capital Advertising – as Joint Chairman while Hemant Misra currently CEO Publicis India will be the CEO

Making this announcement Kevin Ramsey, CEO- Publicis Asia Pacific said, ‘This is a move to leverage all our talent and resources in order to add potent strength to our operations in India. Publicis Worldwide has the privilege to partner some of the leading companies of the world - for most of whom India has already become a key market. We are a network that has been built from the ground up - we are thus equally committed to our local clients especially in an increasingly important market like India - for which our own ambitions are very high. By consolidating Capital and Publicis India - we hope to optimally leverage the rich Indian heritage that Capital brings together with Publicis India's well established ability in partnering our global clients.’

Nakul Chopra, CEO- Publicis South Asia added, ‘I have had the privilege of knowing Sunil and Prasad for a long time and in Capital Advertising they have successfully created a widely respected agency whose strengths we are proud to leverage for our network. We are one of the youngest networks in India - Delhi is already a critical market that grows in importance by the day. This consolidation will add immense strength to our operations and will equip us to not only offer much more to our clients but also to realize our own fierce ambitions for India and for Delhi. Hemant has done a sterling job with Publicis India over the past 3 years and is the perfect person to head this new endeavor.’

Hemant Misra, CEO- Publicis Capital, added 'Even if from a distance - I have admired Sunil and Prasad - I have admired Capital. I look forward to working with them - to take forward the legacies of both Capital and Publicis India - and to realise our ambition of a strong and vibrant Publicis Capital.'

Sunil Sachdeva and Prasad Subramaniam, Joint Chairmen- Publicis Capital commented, ‘Publicis has the very entrepreneurial spirit that is at the heart of Capital- and we are confident that this will forge the Capital and Publicis India teams into a wonderfully productive and powerful unit that adds great value to client businesses.’

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