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Mediacom Wins Media Duties For Shell

Maxus is the incumbent agency on the account; the account size is in the excess of Rs. 20 crore.

Raksha Narang | Mumbai | September 3, 2010

Shell India has found its new media partner in Mediacom after a multi-agency pitch. The account size is estimated in the excess of Rs. 20 crore. Maxus is the incumbent agency on the business.

Highly placed sources in the industry have confirmed this news to BestMediaInfo.com.

Royal Dutch Shell is the largest and most diversified international investor in India's energy sector among all global integrated oil companies. It is the only global major to have a fuel retail license in India. Besides being a major private sector supplier of crude, products, chemicals and technology to public/private sector oil companies, Shell also has key interests in lubricants, bitumen while operating an LNG receiving and re-gasification terminal, as well as a significant Technology center and a financial business services center.

Raksha@BestMediaInfo.com

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