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MiD DAY Launches MiD DAY Entertainment

Focus on utilization of multiple media vehicles towards providing brands with consolidated entertainment marketing solutions.

BestMediaInfo Bureau | Delhi | September 15, 2010

MiD DAY Infomedia ltd has set up a ME (MiD DAY Entertainment) division with core focus on effective utilization of multiple media vehicles available i.e print, web and mobile, towards providing brands with consolidated entertainment marketing solutions.

ME would be headed by its Business Head Indrajeit Borkakoty while Vikram Kari has been roped in as General Manager. Kari brings with him rich experience and an established set of relationships which would be valuable ammunition for the business.

Some of the primary business objectives is to channelize efforts towards bringing together brands and celebrities in order to strengthen the product proposition by way of endorsements, establishing a connect between brands and film production houses, by way of in-film/ TV show placements in sync with the script & content genre, branded promotional tie-ups with film production houses, branded content to suit the needs of marketers, celebrity appearances and Speaking opportunities targeted at the corporate sector.

On entering into the new business segment, Manajit Ghoshal, MD – MiD DAY Infomedia Ltd. said, “This is a logical extension of our existing lines of businesses, as the intent is to leverage on the strong relationship that MiD DAY enjoys with celebrities and a loyal set of advertisers”.

Indrajeit Borkakoty, Business Head – MiD DAY Entertainment adds further, “Like all lucrative businesses, there certainly is stiff competition in this arena but we believe we have an edge as we enjoy an early mover advantage from a media house and the organized sector perspective. We are all geared up to take the plunge”.

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