The TVC brings alive the 3D experience in an extremely engaging manner; Watch the TVC here.
Hitesh Ranot | Delhi | September 22, 2010
Micromax, a brand known for its edginess, both in terms of product innovation and marketing, has launched yet another marvel called Qube. Itâ€™s a touch phone but with a difference. It has a 3D user interface that makes it distinctive and hugely exciting for the younger lot. Basically, all those younger people who want to be seen as edgier & cooler are going to latch on to it. For them, Qube is something absolutely new to flaunt.
Lowe Lintas, the agency handling the brand has developed a commercial keeping in mind the unique 3D user interface that this touch phone provides. Besides 3D UI, there are other exciting features also. The film brings alive the 3D in an extremely engaging manner.
The film has been shot in Jordan which opens with a gun battle between security forces and the terrorists. During the intense firing from both the sides, a security man is enjoying with his mobile phone Qube which is the new offering from Micromax. The TVC is trying to communicate that the user interface of the new phone is so exciting that one will get completely lost in this phone irrespective of anything.
Agency: Lowe Lintas
R. Balki: Chairman & Chief Creative Officer
Amer Jaleel: National Creative Director
Syed Amjad Ali: Executive Vice President
Shayondeep Pal: Creative Director
Harpal Singh: Creative Director
MN Damodaran: Brand Services Director
Srishti Jain: Brand Services Manager
Rishi Chandna: Creative Producer
can you plz tell me the name of the director who shot this film and the production house? it is a very cool film
i like it i am happy that i work as an actor in it