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Lowe Lintas Creates Campaign For Micromax Qube

The TVC brings alive the 3D experience in an extremely engaging manner; Watch the TVC here.

Hitesh Ranot | Delhi | September 22, 2010

Micromax has launched a campaign for its new range of Qube phones. The campaign is conceptualized by Lowe Lintas. The TVC broke on air on 20th September, 2010.

Micromax, a brand known for its edginess, both in terms of product innovation and marketing, has launched yet another marvel called Qube. It’s a touch phone but with a difference. It has a 3D user interface that makes it distinctive and hugely exciting for the younger lot. Basically, all those younger people who want to be seen as edgier & cooler are going to latch on to it. For them, Qube is something absolutely new to flaunt.

[youtube]http://www.youtube.com/watch?v=3HIsanjZ0p4[/youtube]

Lowe Lintas, the agency handling the brand has developed a commercial keeping in mind the unique 3D user interface that this touch phone provides. Besides 3D UI, there are other exciting features also. The film brings alive the 3D in an extremely engaging manner.

The film has been shot in Jordan which opens with a gun battle between security forces and the terrorists. During the intense firing from both the sides, a security man is enjoying with his mobile phone Qube which is the new offering from Micromax. The TVC is trying to communicate that the user interface of the new phone is so exciting that one will get completely lost in this phone irrespective of anything.

Credits:

Agency: Lowe Lintas

R. Balki: Chairman & Chief Creative Officer

Amer Jaleel: National Creative Director

Syed Amjad Ali: Executive Vice President

Shayondeep Pal: Creative Director

Harpal Singh: Creative Director

MN Damodaran: Brand Services Director

Srishti Jain: Brand Services Manager

Rishi Chandna: Creative Producer

Hitesh@BestMediaInfo.com

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Comments (2)
  • Karan Bhati- 9 years ago

    can you plz tell me the name of the director who shot this film and the production house? it is a very cool film

  • ahmad massa- 9 years ago

    i like it i am happy that i work as an actor in it