Lintas Media Group Wins Media Duties For Union Bank of India

The account size is estimated at around Rs.90 crore; it was a multi-agency pitch.

Rajat Arora | Delhi | September 30, 2010

The closely contested Union Bank of India media pitch has finally concluded, and the decision is in favour of Lintas Media Group. Lintas Media Group won this account after a pitch process, which was participated by incumbent agency Motivator (Group M), Mudra Max, TME and Media Direction.

According to industry sources, the account size is estimated at Rs.90 crore.

Industry sources have pegged the business in the vicinity of Rs 80-90 Crs. Union Bank of India are amongst first few PSU banks to bring in image change and showcased how technology can change banking convenience to the customers.

Lintas Media Group has been empanelled as Media AoR to handle all media – TV, Print, OOH, Radio and Digital.

Industry sources informed that the media agencies were evaluated on their credentials, understanding of consumer and generating consumer insights, understanding of the industry media planning skills combined with buying capabilities, innovations in the media and non conventional media capabilities.

Himanka Das, Vice President, Lintas Media Group, said “We are proud to have Union Bank of India as part of the prestigious clientele and we would love to partner them in their vision towards aggressive growth in image and stature, in the banking space. This is also a re-assurance of our ability to showcase differential thinking ability to provide media solutions, keeping in mind of consumer touch points and the business at the core. The team is excited to take on the challenges”.

Rajat.Arora@BestMediaInfo.com

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