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Lemon Mobiles Appoints Draft FCB Ulka As Creative Partner

It was a multi-agency pitch; the account size is estimated in the region of Rs.30-35 crore.

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Lemon Mobiles Appoints Draft FCB Ulka As Creative Partner

Lemon Mobiles Appoints Draft FCB Ulka As Creative Partner

It was a multi-agency pitch; the account size is estimated in the region of Rs.30-35 crore.

Hitesh Ranot | Delhi | September 27, 2010

publive-imageFollowing a multi-agency pitch, Lemon Mobiles has appointed Draft FCB Ulka as its new creative partner. According to the industry estimates, the account size is in the region of Rs.30-35 crore. The incumbent on the account is 361 Degrees.

Confirming the development with BestMediaInfo.com, Alka Kaul, Head of Marketing, Lemon Mobiles, said, “There were six agencies participating in the pitch process – Law and Kenneth, Percept, Trikaya Grey, 361 Degrees, Draft FCB Ulka and TBWA\India. Among these agencies, Ulka and TBWA were shortlisted for the final round.”

On choosing Ulka as creative partner, Alka said, “Ulka understand the telecom vertical as the function as the agency has a vast experience working on Tata Docomo account.”

Speaking on the details of the creative duties, Alka said, “We will work on ATL where TV advertising will be our main focus. We will start working on our promotion plans soon. We already have a strong BTL presence.”

Lemon is the brand marketed & distributed by Fastrack Communications Pvt. Ltd, and encouraged by Pacetel Communications Pvt Ltd, 100 Crore strong group, engaged in the multifarious business spheres like, Trading, Marketing of comprehensive range of quality Mobile, Mobile Accessories and Computer Storage Devices.

To cater to the needs of the growing Indian market FCPL has established twelve regional offices and more than 150 service stations all across India .

Hitesh@BestMediaInfo.com

Info@BestMediaInfo.com

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