Future Media Ropes In Sanjeev Kapoor As Guest Editor

Celebrity Chef is the Guest Editor for Gourmet Special issue of My World in September.

BestMediaInfo Bureau | Delhi | September 9, 2010

My World, the monthly magazine from Future Media – the media company of Kishore Biyani owned Future Group has roped in Celebrity Chef Sanjeev Kapoor as Guest Editor for its Gourmet Special issue in September.

My World - targeted at today's women will showcase some of the most exotic recipes and kitchen ideas like 25 things to eat before you die, simple cooking for men and a lot more with Sanjeev Kapoor in this issue.

Sandip Tarkas – CEO Future Media said “My World is a woman's companion on the path to new discoveries in life that guides her through stepping stones to a better life through doing newer things, consuming newer categories and so on. Sanjeev Kapoor is synonymous with Gourmet cooking in India and is the right person to say - Cook with me - to the modern Indian woman.”

Rajnish Jauhari – Publisher My World & Business Head – Print & TV at Future Media, who conceived the idea of roping in Kapoor said, “Sanjeev Kapoor is the most respected and well known name in cooking today, he is the Master Chef and is loved equally by classes and masses. His way of presentation and simple cooking ideas makes him different from others. When we thought of Gourmet Special issue, Sanjeev was the first name which came to our mind and we are grateful to him for agreeing to be the Guest Editor for this issue.”

Rajnish added further, “we are sure this would be a collector's item and something like this has not been done before in similar space. At Future Group, idea is always to give more value to our customers and this is one more way of doing the same.”

With a circulation in access of 1,70,000 copies every month, My World is available at flagship Formats of Future Group like Big Bazaar, Food Bazaar, Pantaloon, Central and Home Town in top 7 Metros. The magazine caters to today's women of 20-35 age groups and provides plenty of shopping and style related information and looks at every interest of today's women like health, money, travel, food, business, education and lot more apart from the regular topics of beauty, fashion and recipes. My World will be celebrating its anniversary next month and is available for subscription.

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