Brand Equity & Nielsen Ranks Yatra.com On Top

BestMediaInfo Bureau | Delhi | September 8, 2010

In a recent survey released by Brand Equity on 'Most Trusted Brands', Yatra.com emerged as the industry leader in the online travel space leaving behind some of the well known players like makemytrip, cleartrip and irtctc. Conducted by Nielsen Company, the survey is the largest of its kind in India, with a sample size of 8, 160 done across socio economic classes, age, income and geography. Yatra.com grabbed 14^th position amongst the top 50 digital brands ahead of some of the most popular brands like twitter that was on 18^th spot.

In its tenth year, the study threw up a lot of surprises with new entrants, the entrenched, and ones who have stood the test of time. As trust becomes a key differentiator in the market exploding with brands, this definitive listing is a must for marketers, advertising firms, and, of course, consumers. After considerable brainstorming by Brand equity & Nielsen, the list of 300 brands (217 consumer products and 83 service brands) were finalized. Each brand was then evaluated on several parameters. Sample size was identified on the basis of chief wage earners who contribute maximum to the household income and the survey was restricted to SEC A, B and C in urban India, with a view to focus on the prime target audience for consumer-branded products and services.

Elated with the achievement, Pratik Mazumder, head of marketing and strategic alliances, Yatra.com, said, “We are extremely proud with the fact that the people have chosen Yatra.com as the most preferred online travel company for all their travelling needs. This recognition endorses our commitment of customer service, which raises the standard of the overall travel industry.”

Yatra.com has also been the recipient of several prestigious awards and recognitions. From being declared the 'Best Online Travel Agency' of the year 2008 at the Galileo Express Travel World's awards, 2008 to being the only Indian travel company among the 'Top 100 start ups in Asia' awarded by Red Herring. And also being recognized as the 'most used travel website' by Juxt Consult in their India Online Survey 2008, Yatra.com has garnered a distinct mindshare of consumers

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