BestMediaInfo Bureau | Delhi | September 15, 2010
The festive weekend has witnessed frenzied activity on Indiaâs largest entertainment ticketing website Bookmyshow.com. One of the most eagerly awaited films in current times Dabangg has sure lived up to the great expectations that it garnered prior to its release. The film has already sold tickets worth Rs 3.4 crore on Bookmyshow.com over the weekend. Based on the phenomenal opening, industry experts expect the collections to be higher than Raajneeti, the biggest opener of 2010, and 3 Idiots, the film that created new records.
Other than Dabangg, movie buffs have also ensured that they do not miss out on the much-awaited Rajnikanth-starrer Endhiran by using the Prebook Application launched by Bookmyshow.com to book tickets in advance for the film. Last month, it launched for the first time in India a Prebook Application for Facebook âTicket Buddyâ and revamped the Prebook on Bookmyshow.com, which allows customers to book movie tickets much before the plans open in cinemas. Over 1200 tickets have already been pre-booked on Bookmyshow.com for Endhiran itself.
Ashish Hemrajani, Founder-CEO of Bigtree Entertainment says, âDabangg has had a fabulous opening and may just set a record in terms of online movie ticket sales in the country. Another positive for the industry is that Indiaâs most expensive film Endhiran has already started to set cash registers ringing with more than 1000 tickets being pre-booked two weeks before the release of the film. One can only imagine the interest levels and movie ticket sales closer to the release date of the film.â