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Asian Paints Launches New Campaign For Its Website

O&M Mumbai communicates the easy way of painting – Watch the TVCs here.

Hitesh Ranot | Delhi | September 3, 2010

Asian Paints has launched a new campaign to promote its website's features and benefits. The campaign is conceptualised by Ogilvy Mumbai.

The Asian Paints website makes the consumers’ painting experience more fulfilling and enjoyable by helping them visualize and implement décor ideas with great ease. All painting related answers are just a click away for our consumer.

The Asian Paints website has many user friendly tools to help consumers at various stages of their painting process. Apart from imparting knowledge on the A to Z of the various pre/during/post painting processes the website also inspires and guides in choosing colours and exciting wall patterns or designs. Not all of us are experts when it comes to home painting and questions and doubts keep cropping up. But there’s no cause for worry because also facilitates live chat with the experts to know the right product and colours. If you don’t know the right way to estimate your painting budget simply log on to the website and use the paint calculator to arrive at the correct estimate.


Through the new campaign, Asian Paints as a brand wants to reach out to consumers – Asian paints would like to be the Consumer’s ‘guide’ in painting. The campaign showcases the width of utility tools from the website, ranging from simple colour selection and guiding the painting process to troubleshooting.   These options are depicted in different films for each option/tool, while the overall context of the films has been maintained in each individual film.

The films are an interesting dialogue between an elder brother and his younger sibling. The older brother keeps reminiscing on the old days where he used to take all the important decisions but now feels left out that this is no longer the case; he feels neglected when his brother uses to spruce up his home. The  younger brother makes a very good effort to reassure his heartbroken elder brother explaining the ease with which a paint job can get done by Asian Paints but to no avail. All the poor younger sibling persistently says is Nahi Bhaiya, Aisa Nahi Hai.


Creative: Abhijit Awasthi, Mahesh Gharat, Pradyumna Chauhan, Makarand Joshi, Hemal Sirsikar, Shahnawaz Qadeer and Sandip Gaikwad

Account Management: Deepika Tiwari, Tulsi Choksi and Shivali Moray

Planning: Kawal Shoor, Neeraj Bassi and Abhishek Tyagi

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Comments (1)
  • Kanti- 11 years ago

    These ads are too good.