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Zee News Painted India Green With 60 Lakhs Trees

Over 1 crore youth volunteers lent their hand in this noble venture on 25th August.

BestMediaInfo Bureau | Delhi | August 26, 2010

Zee News, which launched its celebrated nationwide campaign “My Earth My Duty” on June 5th 2010, painted India Green on 25th August 2010 by planting more than 60 lakh trees. Over 1 crore youth volunteers from various schools/colleges/villages/cities, covering the length and breadth of the country from Shimla to Chennai lent their hand in this noble venture.

Spread over a period of two months, the campaign successfully reached out to millions of Indians and thus helped in creating awareness about climate change, showing how they can contribute to fighting it by making simple choices in their daily lives.

In a nationwide campaign Earth Festival was celebrated, which is actually India’s biggest plantation drive, for which Zee News joined hands with NYKS, NCC, NSS, ETF & CRPF and other organizations. The campaign had a huge participation of 1 crore youth volunteers in planting saplings across the country. Also, through 360 degree communication, Zee News urged every individual to participate in this drive and become green citizens.

In fact the logo of My Earth My Duty campaign, which encapsulates mother Earth with a green cover, is aimed at reminding every individual about his pending duty towards the planet, for the sake of our future generations.

Zee News has also joined hands with various N.G.O’s and credible corporate houses to spread the message of change. The campaign was promoted extensively across all channels.

In more than 54 cities and 2.5 lakhs villages, a tree plantation drive took place, thus making it the country’s largest ever plantations drive in a single day.

In an attempt to inspire, make aware & motivate everybody to do their bit to save our planet, Haryana Hurricane kapil Dev, Essel Group Chairman Subhash Chandra and various other TV celebrities joined the bandwagon and participated in the plantation drive.

Many of the interactive sessions and collaborative activities related to the campaign were conducted on the ground and on the channel, which in turn encouraged people to interact and participate through new media instruments including SMS, e-mails, website etc.


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