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Zee News Goes Green Today

Planting 60 lakh trees under ‘My Earth My Duty’ campaign; largest plantation drive in all the parts of India.

Rajat Arora | Delhi | August 25, 2010

Finally the moment has arrived for Zee News to shed its old colours for a day and go all Green. Today, Zee News along with its partners is all set to make nation greener by 6 million trees. The news channel is all set to plant six million trees in 2.5 lakh villages of India. From past few days the channel has been successfully running its campaign “My Earth My Duty’ to make people aware about the climate change and also to make them to act.

The channel will also be planting trees on behalf of its viewers who have got them registered as members of this campaign. The campaign has received very warm response from all the quarters and with this it will also get itself registered in Guinness Book as it will be the largest tree planting drive ever.

The channel has quite actively promoted the campaign ‘My Earth My Duty’ using all the mediums. The channel has partnered with Ministry of Youth affairs, NCC and CRPF for this special cause.

Speaking to, Rohit Kumar, DVP and Head - Marketing, Zee News, said, “This is one of its kind initiative and we’ve been quite successful in making people aware about the cause. Zee News will go all green on Wednesday and we’ll be telecasting the tree plantation drive live from all the major centers whole day.”

‘My Earth My duty’ has received support from superstar Aamir Khan and Pioneer of Chipko Movement Sundar Lal Bahuguna.

The campaign ‘My earth My duty’ is a social initiative aimed at engaging various members of society to sensitize and encourage them to take concrete action towards mitigating the effects of Climate Change

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