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Wynncom Wins It All With New Campaign

The new mobile handset entrant claims the success of its recently launched ad campaign.

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BestMediaInfo Bureau
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Wynncom Wins It All With New Campaign

The new mobile handset entrant claims the success of its recently launched ad campaign.

Nirbhay Taneja | Delhi | August 4, 2010

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The new entrant in the mobile handset market, Wynncom has seen a satisfactory impact of their recently launched ad campaign 'Win it all'. It has rolled out two television commercials with their brand ambassadors Saif Ali Khan and Bipasha Basu. According to the Naved Chaudhary, Marketing Head, Wynn Telecom, “Association with Bollywood actors Saif and Bipasha has helped us get sufficient brand recall. We have sold over one lakh handsets in the first 40 days of the launch.”

Dentsu Creative Impact has conceptualized the TVCs. The brief given to Dentsu was to create the awareness and brand recall among the young generation. The aim behind the TVC campaign was to launch WYNNCOM mobile phones in a way that grabs the attention of both the masses and classes. The campaign kicked off on 9th July.

The TVCs depict a day in the life of these stars. Various instances from their daily schedules are shown, e.g., gym, function etc. At each of these instances the stars bring out the unique features of Wynncom Mobile Phones. Since the phones are divided in two different, there are independent TVC's each focusing on the phones of a particular segment and highlighting its features.

While one TVC focuses on the long-lasting battery of models Y20 and Y30, the other describes the features of Y50, the social-networking handset.

Explaining on the successfully running campaign, Chaudhary shares, “The TVCs has been airing on Hindi news channels, regional news channels, Hindi movie channels and some channels in South India and we have seen its impact across India. We are the only company in India which launched our products across India on day one. We have 500+ distributors and 15000+ resellers in India. We have 7 products available in Indian market with 3-4 products in pipeline for launch. Also we will be launching one more TVC soon.”

Nirbhay.Taneja@BestMediaInfo.com

Info@BestMediaInfo.com

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