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Taproot & Lowe Lintas Win Creative Duties For DSP BlackRock

The win comes after a multi-agency pitch. The account size is estimated in the region of Rs. 15 crore. Hitesh Ranot | Delhi | August 18, 2010 DSP BlackRock Mutual Funds has appointed Taproot India and Lowe Lintas as its creative partners. The incumbent on the account is JWT Mumbai. The account size is pegged at an estimated Rs. 15 crore. Confirming the development to, the official spokesperson of DSP BlackRock said, “After evaluating quite a few agencies for our further communication strategies, we found the presentations by Taproot and Lowe Lintas suitable to our communication plans. We look forward to work with our new creative partners.” On the division of creative works between the two new agencies, the spokes person denied to comment and said, “It is the matter among all three of us and we will work out on this depending upon the communication plans designed from time to time.” It is learnt from the sources that other agencies involved in the pitch were McCann Erickson, Rediffusion Y&R and Triton Communications along with the incumbent JWT Mumbai. Elated over the win, Santosh Padhi, Co-founder and Chief Creative Officer, Taproot India said, “They are one of the well reputed and one of the biggest fund houses in the industry as well as very focused with tons of knowledge of the category. We are glad that we were chosen to serve them.”
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