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Slow Down Now

By V. Subramaniam (Subbu)

Image courtesy: fatboyke

Bangalore is increasingly becoming one more urban-corporate junkyard. Temperatures are rising. Tempers are rising. Incomes are rising. Values, alas, are fast vanishing. The other day I saw a young corporate Turk in his fancy car berating an old couple trying to cross an impossibly chaotic road. All this rudeness for a nanosecond advantage before the next traffic pile-up just a few metres down the road. People are taking themselves way too seriously and always seem to be in a mad rush to nowhere.

People need to slow down. The International Institute of Not Doing Much I came across (courtesy Iain Tait) sometime back is just what the doctor ordered. An excerpt of the lessons follows:

  1. Drink a cup of tea, put your feet up and stare idly out of the window. (Warning: Do not attempt this while driving.)
  2. Do one thing at a time. Remember multitasking is a moral weakness (except for women who have superior brain function.)
  3. Do not be pushed into answering questions. A response is not the same as an answer. Ponder, take your time.
  4. Learn our Slow Manifesto.
  5. Yawn often. Medical studies have shown lots of things, and possibly that yawning may be good for you.
  6. Spend more time in bed. You have a better chance of cultivating your dreams (not your aspirations.)
  7. Read the slow stories.
  8. Spend more time in the bathtub. (See letter from Major Smythe-Blunder)
  9. Practice doing nothing. (Yes this is the difficult one.)
  10. Avoid too much seriousness. Laugh, because you’re live on earth for a limited time only.


V. Subramaniam (Subbu)

When people ask me what I do, I drop in words like experiment, creative, strategy, technology and intersection. I surely don't know what it means. If you have figured it out, do let me know. I am not complaining though, as I have done some interesting projects for Wipro Technologies and continue to do so for equally interesting clients like Nu Street Technologies, 3dSoc and so on.

In my previous avatar I was an adman, marketing bloke and brand specialist. It so happened that agencies like Ogilvy and JWT were foolish enough to let me handle all kinds of brands - from large ones like Unilever, BP to small local brands. I stumbled into the world of marketing during the internet (dotcom) boom days. If you have reached here, you must be surely curious about me. Why don’t you drop in a line?

**Subbu writes blog regularly at http://www.thefreeunion.blogspot.com.

***Views Expressed here are personal. The writer can be reached at subbu@thefreeunion.com

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