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GQ India Goes Digital

The premier magazine for men launches online portal and a dedicated application for BlackBerry® smartphones. BestMediaInfo Bureau | Delhi | August 18, 2010 GQ, the leading source for all things important to men: fashion, technology, entertainment, sports, food, travel, women and luxury, has launched its digital footprint via its online presence and a dedicated application for BlackBerry® smartphones. GQ India’s online portal WWW.GQINDIA.COM will carry daily stories, news, videos, polls and blogs targeted at the affluent Indian man. Additionally, available on all BlackBerry models, the GQ application for BlackBerry smartphones will serve as the ultimate pocket-guide for men to look sharp and live smart. With content updated every week, the application can be downloaded for free from BlackBerry App World™ and also at Commenting on the new offerings, Alex Kuruvilla, Managing Director Condé Nast India, said, “The GQ Blackberry application launch is an important milestone for us and an exciting one as this is a world-first from India. The GQ BB app together with the website and the magazine makes GQ a powerful multi-platform brand, the only one of its kind in the affluent men’s space. Our digital initiatives will fill the vacuum in the premium online and mobile content space making Vogue, GQ and Conde Nast Traveller the most powerful multi-platform brands that affluent consumers of digital content can engage with.” Adding further, Maya Hari, Director Digital Condé Nast India, said, “We are excited to launch our GQ India site and a dedicated GQ application for the BlackBerry platform. Many of our readers are BlackBerry smartphone users so it is a great fit and opportunity to be able to deliver GQ content to our readers in this innovative way. The online and mobile offerings from GQ for the upwardly mobile Indian man make us the first premium player in this space delivering quality content in a new and exciting format.” GQ’s outstanding editorial content appeals directly to the country’s wealthiest, most fashion-conscious men who have a passion for the finer things life has to offer. The GQ application for BlackBerry smartphones will offer customized content based the user’s choice between ‘perfect guy’, ‘bachelor boy’, ‘doting father’ or ‘married but game’ Each section will feature unique content, tips and fashion advice. New content will automatically be updated and a notification will appear to let users know of the latest news and information. With quirky and irreverent content for the intelligent man on the move, the application will be his guide to all things cool and stylish.
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